10 TV: Ohio State announced on Monday that it has sold the media rights for its sports programs in a deal valued at nearly $128 million. The 10-year deal is the largest athletics multimedia rights guarantee in collegiate sports history, according to the university. The contract with IMG College and RadiOhio includes $110 million in guarantees.
The partnership will manage all rights associated with publishing, radio game play-by-play and coaches' shows and live and delayed television and coaches' TV shows excluded from the Big Ten Conference and NCAA contracts. The agreement also includes corporate sponsorships, signage, on-site marketing opportunities and coaches' endorsements. According to the university, the deal will help restore part of the $1.2 million in budget cuts to its 36 sports programs this year.
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