Express Premieres Shopping Paradise

Premieres are crucial. Before you reactively roll your eyes… Before your subconscious silently refrains that one never has a second chance to make a first impression, consider the obvious… Premieres commence the conversation… And maintaining the momentum of a positive initial act is much easier than executing a superior second act…

On Thursday, I attended the Express Polaris Grand Opening Gala. The event was exemplary. The fusion of clothes and cocktails, elegance and edge provided one of the most unique experiences ever witnessed within the Fashion Place… One’s ears noted chatter and mixed music, but your eyes never left the racks (and racks) of opulence.

While the men’s collection possesses greater consistency and versatility, the women’s collection asserts several highlights… Specifically, the cotton sateen tube dress ($79.50), the twist front dress ($49.50), and the ruffle trim voile top ($39.50)… Each are casual enough for an afternoon patio lunch, stylish enough for any venue evening…

The men’s collection, encapsulated within the argyle polo ($23.70), epitomizes the intersection of casual and style… Given our current climate, consumers covet one purchase for several settings… Assimilation is imperative… The argyle polo will conform into a lecture hall, a venue, or a restaurant and one will never question their fashion aptitude…

One will also never question the fashion aptitude of Express’ staff, whose intelligence and personalities are as enticing as their apparel… Enjoy a fifteen minute conversation with one of the platinum bunnies, you will simply be smarter… Enjoy a thirty minute conversation with one of them, you will be smarter and you will purchase a minimum of one hundred dollars…

I’ve never understood those who abhor shopping… How can one abhor shopping? How can one oppose eclectic conversations and personalities, platinum bunnies, and style improvement? If those referenced ever enter Express Polaris, their mindset will be eternally altered.